The co-owner of Excel Entertainment, Ritesh Sidhwani, that produced the film came up with the idea with his marketing team, to keep the promotion in harmony with the basic story of the film, revealed director Zoya Akhtar.
"It was Ritesh's idea. The idea was to keep the promotion in synch with the story of the film," Zoya said Thursday at Mehboob Studio, from where they set off for the trip.
'Zindagi Na Milegi Dobara' is a film on road trip, which shows how lives of three men - Abhay Deol, Farhan Akhtar and Hrithik Roshan - change when they go for a holiday.
Katrina Kaif and Kalki Koechlin played the female leads in the film.
The team goes through five more cities - Surat, Baroda, Ahmadabad, Udaipur, Jaipur and Delhi.
"We are very charged up. It's very exciting. We would get to see very good places. It's a great company so I am very excited," said Farhan, who is the co-owner of Excel Entertainment.
Hrithik said: "For the first time I am going for such a long road trip in India. When we were shooting in Spain, then only we thought that we should do something like this in India. That's what happening now. It's exciting."
Actor Abhay Deol had made a almost similar road trip in India while doing director Dev Benegal's film 'Road, Movie'.
When asked how different it would be this time, he said, "In the 'Road Movie' I was driving a truck and here a Range Rover so it would be more luxurious trip I believe."
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