Shah Rukh insists on being called 'The King' in Don 2

There are other Khan superstars. But 'King Khan' is Shah Rukh. Make no mistake about that.

In the first-look for Don 2 which released this week Shah Rukh is referred to as 'The King', an appellation that even Akshay Kumar tried to hijack when some time ago his PR machinery began planting stories calling the Khiladi 'King Kumar'. 

Shah Rukh seems to be back to being the King. The star gets his wish, and how! TheDon 2 trailer which is seen along with Zindagi Na Milegi Dobara has wangled the blurb The Return Of The King. This was the title that Nariman Irani producer of the original 1978 Don with Amitabh Bachchan had planned for their proposed sequel. 

Shah Rukh and the makers of the new Don set their heart on the 'King' caption which has now been used in the trailer. 

Says a source, "After all Shah Rukh has been called King Khan for most of his career. Here in the sequel to his Don, the subtitle 'The Return Of The King' seemed just right. Producer Ritesh Sidhwani went to great lengths to get the title." 

When contacted Ritesh Sidhwani says, "Yes, we've used the blurb The Return Of The King for the trailer of the film."